There are etiquette schools in society and etiquette classes in vocational high schools. These students have in-depth study of etiquette knowledge of various countries and nationalities in the world and various social places, but they are far from the work of etiquette models. Etiquette models are mostly used for business opening ribbon-cutting, competition awards, reception of large-scale conferences, distribution of company profiles, and welcome guests at major events. The etiquette model is the "face" of the inviting unit. Its task is to use her well-trained image and elegant and thoughtful speech and behavior to establish a good corporate image for the inviting unit, which will enhance the scene and enhance the atmosphere. The selection criteria for ceremonial models are good looks, slender body, and a height between 1.70 and 1.75m. In addition, there are two parts of the model that need to be carefully selected during the interview: one is the neck, which is required to be smooth, delicate, plump and beautiful, and is mainly used for photographing necklaces. The second is the feet, which requires good foot shape, good skin, healthy nails, and no blue veins exposed. It is mainly used for the shooting of advertisements such as sandals, slippers, and fitness equipment. It is very difficult to select a comprehensive model that meets various conditions, but for fashion models, the first three are the most important criteria to be admitted. The last few criteria can select local excellent people to serve. In short, the model is the creator and disseminator of beauty, and its most practical standard is only one: able to meet the needs of product advertising image.